Category Archives: Shop news

News about Chain Reaction Bicycles

Big changes ahead for Chain Reaction?

We had some visitors today from Trek, helping us look at ways to improve our Redwood City facility. Not that 1985 retail standards aren’t fine for many, but these days a business has to be as efficient and appealing to as many customers as practical. We’ve been at our current location for about 25 years, since before either my brother or I had kids. As the song says, what a long strange trip it’s been! We consider ourselves very fortunate that Trek has taken enough interest in our continued success to help us map the future. If things work out, they’re going to have to work out pretty fast, because we really can’t have the shop in pieces much past April!

So if you see me a bit stressed out, trying to figure out how to get seven impossible things done by noon, now you know why.

Actually, the design people weren’t the only Trek folk who dropped in. We also had a visit from Keith Bontrager, the man behind the name found on so many components on Trek bikes. Keith is one of the best; he tells it like it is and pulls no punches, even when talking about his own product. The good news was that there really was very little negative feedback to offer this trip! Bontrager wheels in particular are now among the most, if not the most-reliable on the market. We like that.

Chain Reaction Facebook page on-line

I’ve had my own Facebook page for a bit, but it was time to get something going for the shop. A shameless attempt to let people know what we’re up to and drum up business. So, drumroll please, here it is

The all-new Chain Reaction Facebook page!

This is going to be the “public” face of Chain Reaction in the “social media” world. That means this is where you go to to “write on our wall” telling us what you’re up to, learn about our latest promotions, and various other things we haven’t yet figured out. And yes, it would be great if you “like” us, even though I don’t really know what that does or means. I just know that it’s supposed to be more-better if more people “like” you. Sounds reasonable. 

But for starters, please tell us about your favorite SF Peninsula ride! The direct link is here

This is not my “personal” page that people already know about. The business-relevant content of that page should be moved over to the new page. Please move there with it. Thanks!  –Mike–